WE ARE TRIBEMINT. We are a creative marketing agency dedicated to helping companies connect with their audience through inspired vision, culture and engagement. We help clients create meaningful conversations to ignite consumer activation.

TRIBEMINT has developed a new paradigm in the way companies create and seed cultures of engagement where loyalty, innovation, and success thrive and convert consumers and employees alike into brand advocates.

"If you don't know where you are going, you'll probably end up somewhere else."
~Laurence J. Peter

Rumor has it Millennials switch platforms up to 27 times per hour. Companies must grab their attention in a mere blink of an eye, and keep it just long enough to deliver a brand message. When your moment comes, TRIBEMINT wants you to be 100% on target. So in a nutshell, we help our clients discover or uncover their authentic brand voice to resonate and build sustainable relationships with Millennials, who share their company’s values.

"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."
~Margaret Mead

As the first generation of digital natives, Millennials embrace companies that champion community, sustainability and a sense of higher social purpose. They are 80 million strong and represent 25% of the U.S. population with $170 billion in annual spending power.

Whether inviting them to don your shoes or dine at your communal table…give these young people an experience infused with values, quality and meaning that can be captured digitally and you’re on to creating a marriage made in heaven! Sounds simple, right? However, Millennials aren’t easily snowed by marketers or the C-suite. Therefore creating an authentic, organic culture that enhances this generation’s lifestyle is the foundation to any company’s long-term survival.

"Be brave. Take risks. Nothing can substitute experience."
~ Paulo Coelho

You will never find a more enthusiastic marketing partner than a Millennial who loves your product or service! They crave novel experiences, seize adventure, share worthy content, seek sound advice and are not too proud to pounce on a good deal. The trickiest aspect of this bunch is how fast they move across channel platforms. Our advice to you – make sure your brand message lives in relevance on them all. Once your vision and culture are set, TRIBEMINT creates experiences that infuse your brand’s story into their personal narratives and ever-evolving lifestyle.

VISION

  • Account Planning
  • Brand Strategy and Messaging
  • Concepting and Ideation
  • Company Positioning
  • Competitive Landscape Audit
  • Consumer Research and Insights
  • Millennial Trends and Projections
  • Product Development

CULTURE

  • Company Culture and Community Alignment
  • Core Value Communication Strategy
  • Culture Assessment and Activation Strategy
  • Culture Identity and Consumer Roadmap
  • Leadership Development and Team Building

ENGAGEMENT

  • Creative Design
  • Digital Campaigns and Platforms
  • Field and Event Marketing – Street Teams
  • Social Media Management and Promotions
  • Strategic Alliance and Sponsorship
  • Sweepstakes, Contest, and Loyalty Programs
  • Website Design, Development, and Hosting
We work closely with consumer lifestyle start ups and brands to create shared vision and engaged tribes. Our days are spent strategizing on behalf of our clients to help deepen connections, ignite conversation and build community. It is through this work that you have learned to love and gravitate to these brands.
ADVISORS TO
  • enrou
  • sbhustlers
  • ambition
  • bixel

Julie Thorne Engels :: CEO

Julie Thorne Engels is a lifelong visionary, strategist and entrepreneur with a passion for employing creativity to drive business and social change. As the CEO of TRIBEMINT, Julie is merging her talents to build a new agency experience that truly believes in the power of creating “tribes” around lifestyle brands in order for them to thrive.

Before starting TRIBEMINT, Julie founded Bettyvision, an online vision board platform empowering women to visualize their dreams and make them a reality with community support. It was through the insights gained from this tech start-up’s Millennial user-base that her team, to include Lindsey Heisser, saw a greater opportunity to help brands build communities through shared vision, culture and engagement.

Julie has a proven track record of bringing creative projects from ideation to execution in a multitude of platforms. In her last tenure agency position, Julie was the SVP, Creative and Strategy at The Regan Group a marketing agency that specializes in consumer activation strategies with measurable results. Some of the following are loyal clients: ABC Family, ABC Entertainment, FX Networks, California Pizza Kitchen, Anthem WellPoint, USA Network, 8th Continent Soymilk, Brookside Foods, Sun-Maid, AYSO, and Katalyst/Nikon, to just name a few.

Lindsey Heisser :: Managing Director

Lindsey Heisser is the Managing Director of TRIBEMINT specializing in campaign ideation and execution, marketing and communication strategy and technology development. Heisser brings her entrepreneurial spirit and innate curiosity of today’s trends to deliver TRIBEMINT’S clients with fully integrated campaigns turning consumers into brand loyalists.

Prior to joining TRIBEMINT, Heisser was Director of Marketing at The Regan Group, a consumer engagement agency entrenched in entertainment and consumer packaged goods industries. It was during her 5-year tenure at the agency, Lindsey Heisser met, TRIBEMINT’s CEO, Julie Thorne Engels, and together they shaped the company culture and drove the agency’s most profitable years in business.

Our TRIBEMINT Culture

People are the heart and soul of TRIBEMINT. We believe in the power of the Tribe. Each Individual on our team plays an important role in the collaborative experiences we create for our clients. We celebrate “WE”, but our team’s not shy to use the word “I” when it comes to committing to ownership of a campaign’s deliverables.

We value curiosity, passion, integrity, respect, accountability, authenticity and pushing the envelope of Innovation in order to learn and grow. Sustainable success is built on the foundation of calculated risks, big and small.

We believe in turning the impossible to the “possible.” Instead of our minds reinforcing the perceived obstacles and doubts, we allow our team’s creativity to speak loudly, and the mind to respond with the practical steps necessary to produce amazing results for our clients. Along the way – and in the spirit of like-heartedness -we invite our dynamic team of agency specialists to play, laugh, and celebrate together as a means of encouragement, collaboration, and inspiration.

PHONE CHAT: We're all ears at 323.813.7915

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