Julie Thorne Engels is a lifelong visionary, strategist and entrepreneur with a passion for employing creativity to drive business and social change. As the CEO of TRIBEMINT, Julie is merging her talents to build a new agency experience that truly believes in the power of creating “tribes” around lifestyle brands in order for them to thrive.
Before starting TRIBEMINT, Julie founded Bettyvision, an online vision board platform empowering women to visualize their dreams and make them a reality with community support. It was through the insights gained from this tech start-up’s Millennial user-base that her team, to include Lindsey Heisser, saw a greater opportunity to help brands build communities through shared vision, culture and engagement.
Julie has a proven track record of bringing creative projects from ideation to execution in a multitude of platforms. In her last tenure agency position, Julie was the SVP, Creative and Strategy at The Regan Group a marketing agency that specializes in consumer activation strategies with measurable results. Some of the following are loyal clients: ABC Family, ABC Entertainment, FX Networks, California Pizza Kitchen, Anthem WellPoint, USA Network, 8th Continent Soymilk, Brookside Foods, Sun-Maid, AYSO, and Katalyst/Nikon, to just name a few.
Lindsey Heisser is the Managing Director of TRIBEMINT specializing in campaign ideation and execution, marketing and communication strategy and technology development. Heisser brings her entrepreneurial spirit and innate curiosity of today’s trends to deliver TRIBEMINT’S clients with fully integrated campaigns turning consumers into brand loyalists.
Prior to joining TRIBEMINT, Heisser was Director of Marketing at The Regan Group, a consumer engagement agency entrenched in entertainment and consumer packaged goods industries. It was during her 5-year tenure at the agency, Lindsey Heisser met, TRIBEMINT’s CEO, Julie Thorne Engels, and together they shaped the company culture and drove the agency’s most profitable years in business.
People are the heart and soul of TRIBEMINT. We believe in the power of the Tribe. Each Individual on our team plays an important role in the collaborative experiences we create for our clients. We celebrate “WE”, but our team’s not shy to use the word “I” when it comes to committing to ownership of a campaign’s deliverables.
We value curiosity, passion, integrity, respect, accountability, authenticity and pushing the envelope of Innovation in order to learn and grow. Sustainable success is built on the foundation of calculated risks, big and small.
We believe in turning the impossible to the “possible.” Instead of our minds reinforcing the perceived obstacles and doubts, we allow our team’s creativity to speak loudly, and the mind to respond with the practical steps necessary to produce amazing results for our clients. Along the way – and in the spirit of like-heartedness -we invite our dynamic team of agency specialists to play, laugh, and celebrate together as a means of encouragement, collaboration, and inspiration.
If you would like to be a part of the TRIBE and stay up to date about Tribemint agency life, upcoming TribeTalks, and client activations, sign up now!
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